As a society we like things on a stick, things that are fried and things that are STUFFED! 

The idea of something stuffed inside of something else is a simple but exciting idea. It's a mystery and a surprise. 

You have something already delicious, like a doughnut, a potato or a turkey and then you take these things to a whole new level. You stuff the doughnut with jelly, load up the potato and then of course there is the ingenious idea of stuffing a turkey with a chicken and a duck! 

You have made something new! You have taken something and not just made it the best it can be, but even better. You have STUFFED IT!!

Now let's talk about cookies. We all like cookies and many times I judge my cookies like I do my books...by its cover of course. 

I look at the outside, I see if it's thick or thin, smooth or bumpy. And far before I bite into it I have made a certain judgement about this cookie.